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THE STUDIO PORTFOLIO
A little bit of everything.
A collection of distinctive brands, thoughtful websites and creative projects, each with its own story, personality and point of view. No two businesses are the same. Their design shouldn't be either.
Fyn Housekeeping
Fyn Housekeeping is a professional housekeeping service built on the belief that a beautifully cared-for space creates room for the things that matter most.
Our vision was to create a brand identity that moved beyond the traditional look and feel of the cleaning industry, introducing something more refined, considered and personal.
Inspired by the natural beauty of South Africa, the identity centres around a delicate pincushion illustration, paired with elegant typography and an earthy palette of forest greens, warm neutrals and soft, organic tones. Together, these elements create a visual language that feels timeless, welcoming and quietly sophisticated.
The accompanying website carries this same aesthetic through a clean, thoughtfully structured digital experience. Warm lifestyle imagery, considered typography and an intuitive layout bring the brand to life while making it easy for potential clients to explore the services on offer.
The result is a cohesive brand and online presence that reflects Fyn Housekeeping's commitment to thoughtful service, genuine care and attention to detail.
A fresh perspective on an everyday essential.
Our vision was to create a brand identity that moved beyond the traditional look and feel of the cleaning industry, introducing something more refined, considered and personal.
Inspired by the natural beauty of South Africa, the identity centres around a delicate pincushion illustration, paired with elegant typography and an earthy palette of forest greens, warm neutrals and soft, organic tones. Together, these elements create a visual language that feels timeless, welcoming and quietly sophisticated.
The accompanying website carries this same aesthetic through a clean, thoughtfully structured digital experience. Warm lifestyle imagery, considered typography and an intuitive layout bring the brand to life while making it easy for potential clients to explore the services on offer.
The result is a cohesive brand and online presence that reflects Fyn Housekeeping's commitment to thoughtful service, genuine care and attention to detail.
A fresh perspective on an everyday essential.
Aadams Aale
Coastal roots. A colourful point of view.
aadams aale is a lifestyle brand bringing fashion, skincare and homeware together through a shared love of thoughtful living and creative expression. The brief was to capture its free-spirited coastal character in an identity that feels both editorial and approachable.
We developed the brand strategy and visual identity around this balance, pairing refined serif typography with an organic nautilus shell inspired by growth, natural rhythms and craftsmanship. A palette of tangerine, cobalt, powder blue and butter yellow brings warmth and personality, while soft neutrals give the identity room to breathe.
A versatile logo suite, supporting illustrations and patterns carry the story across garment labels, hang tags, thank-you cards and packaging. The result is a cohesive, expressive brand that connects three distinct product categories through one recognisable visual language.
aadams aale is a lifestyle brand bringing fashion, skincare and homeware together through a shared love of thoughtful living and creative expression. The brief was to capture its free-spirited coastal character in an identity that feels both editorial and approachable.
We developed the brand strategy and visual identity around this balance, pairing refined serif typography with an organic nautilus shell inspired by growth, natural rhythms and craftsmanship. A palette of tangerine, cobalt, powder blue and butter yellow brings warmth and personality, while soft neutrals give the identity room to breathe.
A versatile logo suite, supporting illustrations and patterns carry the story across garment labels, hang tags, thank-you cards and packaging. The result is a cohesive, expressive brand that connects three distinct product categories through one recognisable visual language.
Ludus Boutique Gym
A brand built for strength without shouting about it.
Introducing Ludus Boutique Gym: a refined identity where old-world sporting heritage meets a softer, more considered approach to modern wellness.
The creative direction moves away from the visual language we typically associate with gyms, harsh blacks, bold typography and high-intensity imagery and instead creates something that feels elevated, established and quietly powerful.
A gym brand that feels less like somewhere you simply go to train, and more like a ritual you choose to return to.
LUDUS - Rituals of Strength.
Introducing Ludus Boutique Gym: a refined identity where old-world sporting heritage meets a softer, more considered approach to modern wellness.
The creative direction moves away from the visual language we typically associate with gyms, harsh blacks, bold typography and high-intensity imagery and instead creates something that feels elevated, established and quietly powerful.
A gym brand that feels less like somewhere you simply go to train, and more like a ritual you choose to return to.
LUDUS - Rituals of Strength.
Range Road 21
A brand rooted in ranch life, craftsmanship and the kind of stories that can’t be manufactured.
For this project, the goal was never to make Range Road 21 feel like something new. It was about taking everything that already made the brand so special and giving it a stronger, more intentional visual home.
We refined the existing identity, expanded the brand world with custom supporting graphics and heritage-inspired details, and completely refreshed the Shopify website to create an experience that feels warm, hardworking and unmistakably Range Road 21.
From handcrafted leather and life on the ranch to Squirrel Mail, homegrown beef and everything in between, there are so many layers to this business and the new identity needed to bring them together without losing the personality behind it.
The result? A brand and digital experience that feels established yet personal, beautifully considered without feeling overly polished, and deeply connected to where it all began.
Made, raised & written on the range!
For this project, the goal was never to make Range Road 21 feel like something new. It was about taking everything that already made the brand so special and giving it a stronger, more intentional visual home.
We refined the existing identity, expanded the brand world with custom supporting graphics and heritage-inspired details, and completely refreshed the Shopify website to create an experience that feels warm, hardworking and unmistakably Range Road 21.
From handcrafted leather and life on the ranch to Squirrel Mail, homegrown beef and everything in between, there are so many layers to this business and the new identity needed to bring them together without losing the personality behind it.
The result? A brand and digital experience that feels established yet personal, beautifully considered without feeling overly polished, and deeply connected to where it all began.
Made, raised & written on the range!
Salt + Light Co.
A brand with so much heart deserved an identity that finally felt like it!
Salt + Light Co. had grown organically over the years, but its DIY beginnings had left the brand feeling inconsistent and no longer reflective of the beautiful business it had become.
The goal of this refresh wasn’t to reinvent it, it was to bring everything together and create a cohesive identity.
We refined the identity into a warm, nostalgic and character-filled brand world, using handcrafted typography, illustrations, patterns and thoughtful details to celebrate what makes Salt + Light Co. different: creativity, craftsmanship and finding beauty in the everyday moments.
Same heart with a much clearer story.
Salt + Light Co. had grown organically over the years, but its DIY beginnings had left the brand feeling inconsistent and no longer reflective of the beautiful business it had become.
The goal of this refresh wasn’t to reinvent it, it was to bring everything together and create a cohesive identity.
We refined the identity into a warm, nostalgic and character-filled brand world, using handcrafted typography, illustrations, patterns and thoughtful details to celebrate what makes Salt + Light Co. different: creativity, craftsmanship and finding beauty in the everyday moments.
Same heart with a much clearer story.
Budu'ci Beauty Studio
Refined Beauty, Intentionally Amplified.
Budu’ci Beauty Studio is a contemporary beauty brand built around the idea that beauty doesn’t need to be transformed, it can simply be refined, enhanced and celebrated.
The goal for the brand identity was to create something that felt elevated, confident and editorial, moving beyond the expected visual language of the beauty industry while still retaining a sense of femininity and sophistication.
At the heart of the identity is a clean, contemporary wordmark paired with an intricate custom monogram. This contrast became an important part of the brand language: modern minimalism meets considered detail. The monogram introduces softness and artistry, while the bold typography gives Budu’ci a strong, recognisable presence.
A restrained palette of warm neutrals, stone, cream and rich chocolate tones creates a quietly luxurious foundation. Rather than relying on traditionally feminine colours, the palette allows skin tones, beauty imagery and tactile materials to become part of the visual identity itself.
The wider brand world was designed to feel sensory, polished and fashion-led. Glossy textures, close-up beauty photography, translucent materials, subtle embossing and generous negative space give the identity an editorial quality that translates seamlessly across stationery, packaging, social media and campaign applications.
The result is a beauty brand that feels less like a conventional salon and more like a modern beauty destination, sophisticated enough to feel premium, but warm and approachable enough to remain personal.
Budu’ci Beauty Studio is a contemporary beauty brand built around the idea that beauty doesn’t need to be transformed, it can simply be refined, enhanced and celebrated.
The goal for the brand identity was to create something that felt elevated, confident and editorial, moving beyond the expected visual language of the beauty industry while still retaining a sense of femininity and sophistication.
At the heart of the identity is a clean, contemporary wordmark paired with an intricate custom monogram. This contrast became an important part of the brand language: modern minimalism meets considered detail. The monogram introduces softness and artistry, while the bold typography gives Budu’ci a strong, recognisable presence.
A restrained palette of warm neutrals, stone, cream and rich chocolate tones creates a quietly luxurious foundation. Rather than relying on traditionally feminine colours, the palette allows skin tones, beauty imagery and tactile materials to become part of the visual identity itself.
The wider brand world was designed to feel sensory, polished and fashion-led. Glossy textures, close-up beauty photography, translucent materials, subtle embossing and generous negative space give the identity an editorial quality that translates seamlessly across stationery, packaging, social media and campaign applications.
The result is a beauty brand that feels less like a conventional salon and more like a modern beauty destination, sophisticated enough to feel premium, but warm and approachable enough to remain personal.
Glimpse Photography
A website for love stories that deserve to be remembered.
Lauren didn’t need an entirely new website, the bones were already there. But as her work had evolved, her website no longer quite reflected the feeling, quality and experience behind her photography.
We refreshed the overall design, typography and colour palette, improved the overall flow and replaced the traditional Pricing page with an Experience page, shifting the focus from simply what you get, to what it feels like to work with her.
Sometimes your business has simply evolved… and your website needs to catch up!
Lauren didn’t need an entirely new website, the bones were already there. But as her work had evolved, her website no longer quite reflected the feeling, quality and experience behind her photography.
We refreshed the overall design, typography and colour palette, improved the overall flow and replaced the traditional Pricing page with an Experience page, shifting the focus from simply what you get, to what it feels like to work with her.
Sometimes your business has simply evolved… and your website needs to catch up!
Buhala Lodge
Nestled on the southern banks of the Crocodile River, overlooking the iconic Kruger National Park, Buhala Lodge has long been celebrated as one of South Africa's most treasured safari destinations. As the lodge evolved, it needed a brand and digital presence that reflected the calibre of the experience guests encounter from the moment they arrive.
The objective was to create a refined identity that balanced timeless luxury with the untamed beauty of the African bush. Drawing inspiration from the lodge's extraordinary setting, rich wildlife encounters, and understated elegance, the visual direction embraces a palette of warm neutrals, earthy greens, and natural textures that feel deeply connected to the surrounding landscape.
At the heart of the identity sits a bespoke elephant mark, a symbol of wisdom, strength, and unforgettable safari experiences. Paired with classic typography and considered spacing, the branding captures a sense of quiet confidence, allowing the destination itself to remain the hero.
Beyond the visual identity, the website was carefully designed to immerse potential guests in the Buhala experience. Expansive imagery, intentional storytelling, and a seamless user journey work together to showcase the lodge's luxurious accommodation, breathtaking river views, exceptional hospitality, and unparalleled access to some of Africa's most iconic wildlife.
The result is a sophisticated and cohesive brand presence that honours Buhala Lodge's legacy while positioning it for continued growth in the luxury travel market, inviting guests from around the world to experience the magic of the African bush in a way that feels both exclusive and deeply authentic.
The objective was to create a refined identity that balanced timeless luxury with the untamed beauty of the African bush. Drawing inspiration from the lodge's extraordinary setting, rich wildlife encounters, and understated elegance, the visual direction embraces a palette of warm neutrals, earthy greens, and natural textures that feel deeply connected to the surrounding landscape.
At the heart of the identity sits a bespoke elephant mark, a symbol of wisdom, strength, and unforgettable safari experiences. Paired with classic typography and considered spacing, the branding captures a sense of quiet confidence, allowing the destination itself to remain the hero.
Beyond the visual identity, the website was carefully designed to immerse potential guests in the Buhala experience. Expansive imagery, intentional storytelling, and a seamless user journey work together to showcase the lodge's luxurious accommodation, breathtaking river views, exceptional hospitality, and unparalleled access to some of Africa's most iconic wildlife.
The result is a sophisticated and cohesive brand presence that honours Buhala Lodge's legacy while positioning it for continued growth in the luxury travel market, inviting guests from around the world to experience the magic of the African bush in a way that feels both exclusive and deeply authentic.
Dekorum
A new chapter for Dekorum, where florals meet feeling, and beauty is shaped with intention.
Rooted in artistry and elevated through detail, this rebrand is a reflection of what Dekorum has always been becoming: refined, expressive, and quietly unforgettable. From the softness of every petal to the richness of tone and texture, every element has been considered to evoke emotion, romance, and depth.
This isn’t just a new look, it’s a deeper alignment.
A brand that feels as luxurious as the moments it creates.
Rooted in artistry and elevated through detail, this rebrand is a reflection of what Dekorum has always been becoming: refined, expressive, and quietly unforgettable. From the softness of every petal to the richness of tone and texture, every element has been considered to evoke emotion, romance, and depth.
This isn’t just a new look, it’s a deeper alignment.
A brand that feels as luxurious as the moments it creates.
Caroalign
Some projects are about creating a beautiful brand, others are about creating a foundation for long-term growth.
Caroalign was ready to step into a new chapter, one that reflected the depth of her work as a holistic health coach and Pilates instructor, while giving her a professional online presence that could support her business for years to come.
Together, we created a brand identity rooted in renewal, balance, and transformation. From the refined typography and nature-inspired iconography to the calming colour palette, every detail was intentionally designed to communicate the heart behind her work: helping women reset, restore, and rise.
Alongside the branding, I designed a custom website that gives CaroAlign a dedicated online home, a place where potential clients can learn about her services, connect with her story, and take the next step with confidence.
Because great branding isn't just about how a business looks today. It's about creating clarity, credibility, and connection that supports where the business is going tomorrow.
Caroalign was ready to step into a new chapter, one that reflected the depth of her work as a holistic health coach and Pilates instructor, while giving her a professional online presence that could support her business for years to come.
Together, we created a brand identity rooted in renewal, balance, and transformation. From the refined typography and nature-inspired iconography to the calming colour palette, every detail was intentionally designed to communicate the heart behind her work: helping women reset, restore, and rise.
Alongside the branding, I designed a custom website that gives CaroAlign a dedicated online home, a place where potential clients can learn about her services, connect with her story, and take the next step with confidence.
Because great branding isn't just about how a business looks today. It's about creating clarity, credibility, and connection that supports where the business is going tomorrow.
Beauty of Soul
Beauty of Soul was envisioned as more than a wardrobe and image consulting brand, it was designed as an experience rooted in refinement, confidence, and quiet transformation. The identity embodies the idea that personal style is not about trends or surface-level aesthetics, but about aligning outward presentation with inner confidence and authenticity.
The visual direction draws inspiration from timeless luxury, understated femininity, and intentional living. A palette of soft neutrals, warm taupes, creams, and rich earthy browns creates a sense of calm sophistication, allowing the brand to feel elevated yet deeply approachable. Paired with elegant serif typography and delicate script details, the identity captures both strength and softness, mirroring the transformative journey clients experience through the Beauty of Soul process.
The monogram symbol was designed to feel refined and enduring, almost reminiscent of a fashion house emblem. It brings a sense of exclusivity and professionalism while remaining graceful and feminine. Throughout the brand applications, the identity comes to life through tactile textures, soft fabrics, structured forms, and curated styling details that reinforce the brand’s focus on wardrobe refinement, intentional presentation, and personal confidence.
Every touchpoint was designed to feel luxurious yet effortless, from garment bags and styling kits to printed collateral and packaging. The branding creates the feeling of stepping into a beautifully curated wardrobe: calm, elevated, timeless, and deeply personal.
At its core, Beauty of Soul is about helping women feel aligned in the way they present themselves to the world. The brand identity reflects that philosophy through a visual language that feels elegant, nurturing, sophisticated, and quietly empowering.
The visual direction draws inspiration from timeless luxury, understated femininity, and intentional living. A palette of soft neutrals, warm taupes, creams, and rich earthy browns creates a sense of calm sophistication, allowing the brand to feel elevated yet deeply approachable. Paired with elegant serif typography and delicate script details, the identity captures both strength and softness, mirroring the transformative journey clients experience through the Beauty of Soul process.
The monogram symbol was designed to feel refined and enduring, almost reminiscent of a fashion house emblem. It brings a sense of exclusivity and professionalism while remaining graceful and feminine. Throughout the brand applications, the identity comes to life through tactile textures, soft fabrics, structured forms, and curated styling details that reinforce the brand’s focus on wardrobe refinement, intentional presentation, and personal confidence.
Every touchpoint was designed to feel luxurious yet effortless, from garment bags and styling kits to printed collateral and packaging. The branding creates the feeling of stepping into a beautifully curated wardrobe: calm, elevated, timeless, and deeply personal.
At its core, Beauty of Soul is about helping women feel aligned in the way they present themselves to the world. The brand identity reflects that philosophy through a visual language that feels elegant, nurturing, sophisticated, and quietly empowering.
Mia Sara Photography
Introducing Mia Sara Photography!
Capturing your day with a heartfelt, artful touch. Based in Melbourne but available wherever your journey takes you, Mia seeks out the romantic, candid, and authentic moments that make your wedding day unforgettable.
From the quiet glances to the joyful embraces, she is dedicated to preserving every dreamy detail and emotion, ensuring each image reflects your story.
Capturing your day with a heartfelt, artful touch. Based in Melbourne but available wherever your journey takes you, Mia seeks out the romantic, candid, and authentic moments that make your wedding day unforgettable.
From the quiet glances to the joyful embraces, she is dedicated to preserving every dreamy detail and emotion, ensuring each image reflects your story.
Karmichael Interiors
Intentional Design for Elevated Living
Karmichael Interiors was crafted as a brand rooted in heritage, refinement, and considered living. The vision was to create an identity that feels both established and deeply intentional, balancing classical elegance with contemporary warmth.
At the heart of the brand sits a bespoke crest, designed to evoke legacy and craftsmanship. The heraldic structure paired with the strong “K” monogram speaks to authority and longevity, while the illustrated leopards introduce movement, character, and a sense of curated boldness. This balance allows the brand to feel prestigious without becoming rigid.
The typography suite leans into timeless serif forms, creating a sense of quiet luxury and architectural structure. The spacing, scale, and hierarchy were carefully refined to mirror the interiors themselves, thoughtful, layered, and beautifully composed.
The visual direction draws from natural textures and grounded neutrals, warm woods, soft linens, stone finishes, and deep contrasting accents, reflecting the studio’s approach to designing spaces that feel elevated yet deeply livable.
This project was about more than a logo.
It was about building a brand presence that reflects expertise, intentionality, and a refined design philosophy, positioning Karmichael Interiors as a trusted name in sophisticated, story-driven spaces.
Karmichael Interiors was crafted as a brand rooted in heritage, refinement, and considered living. The vision was to create an identity that feels both established and deeply intentional, balancing classical elegance with contemporary warmth.
At the heart of the brand sits a bespoke crest, designed to evoke legacy and craftsmanship. The heraldic structure paired with the strong “K” monogram speaks to authority and longevity, while the illustrated leopards introduce movement, character, and a sense of curated boldness. This balance allows the brand to feel prestigious without becoming rigid.
The typography suite leans into timeless serif forms, creating a sense of quiet luxury and architectural structure. The spacing, scale, and hierarchy were carefully refined to mirror the interiors themselves, thoughtful, layered, and beautifully composed.
The visual direction draws from natural textures and grounded neutrals, warm woods, soft linens, stone finishes, and deep contrasting accents, reflecting the studio’s approach to designing spaces that feel elevated yet deeply livable.
This project was about more than a logo.
It was about building a brand presence that reflects expertise, intentionality, and a refined design philosophy, positioning Karmichael Interiors as a trusted name in sophisticated, story-driven spaces.
Pine Tours and Adventures
Discover the true heart of Namibia, through adventures crafted just for you. Every journey is crafted to showcase authentic local experiences — whether it’s sharing stories at a small café or exploring hidden paths off the beaten track. When you travel with us, you’re not just seeing Namibia; you’re feeling it, living it, and connecting with the true heart of this incredible country.
The Wedding Collective
In an industry that often equates luxury with excess, The Wedding Collective was designed to take a quieter, more intentional approach. Rooted in the idea that true luxury is felt rather than announced, this brand embraces restraint, softness, and subtle confidence, a world where elegance speaks in a whisper.
The identity is built around a rich, romantic palette anchored by deep wine tones, balanced with soft neutrals and tactile finishes. This contrast creates a sense of depth and intimacy, while still holding a strong, memorable presence across both print and digital touchpoints.
Typography plays a central role in shaping the brand’s voice. A bold, modern serif brings structure and confidence, while delicate script accents introduce a sense of femininity and movement, echoing the emotional, personal nature of the bridal experience. This interplay allows the brand to feel both grounded and expressive, refined yet deeply human.
Subtle illustrative elements and patterns add a layer of storytelling, bringing in a sense of playfulness and charm without overpowering the overall aesthetic. From packaging to printed collateral, every detail was considered to enhance the tactile, keepsake quality of the brand, transforming each touchpoint into part of the experience.
The result is a brand that feels elevated yet approachable. One that honours the significance of the moment, while inviting brides into a space that feels personal, confident, and quietly unforgettable.
The identity is built around a rich, romantic palette anchored by deep wine tones, balanced with soft neutrals and tactile finishes. This contrast creates a sense of depth and intimacy, while still holding a strong, memorable presence across both print and digital touchpoints.
Typography plays a central role in shaping the brand’s voice. A bold, modern serif brings structure and confidence, while delicate script accents introduce a sense of femininity and movement, echoing the emotional, personal nature of the bridal experience. This interplay allows the brand to feel both grounded and expressive, refined yet deeply human.
Subtle illustrative elements and patterns add a layer of storytelling, bringing in a sense of playfulness and charm without overpowering the overall aesthetic. From packaging to printed collateral, every detail was considered to enhance the tactile, keepsake quality of the brand, transforming each touchpoint into part of the experience.
The result is a brand that feels elevated yet approachable. One that honours the significance of the moment, while inviting brides into a space that feels personal, confident, and quietly unforgettable.
Ariah Belvi
The Ariah Belvi branding project is a celebration of timeless femininity, modern elegance, and soulful refinement. Designed with a balance of delicate detail and bold sophistication, this identity reflects a brand that is both contemporary and classic. From the refined typography to the soft yet powerful colour palette, every element is crafted to embody confidence, beauty, and authenticity.
Makeup by Merideth
Makeup by Merideth is a bridal makeup artist known for creating calm, intentional wedding morning experiences and timeless beauty looks that allow brides to feel like the most elevated version of themselves.
As Merideth’s business grew, it became clear that her existing brand no longer fully reflected the level of refinement, professionalism, and trust she had built within the bridal industry. The goal of this brand refresh was not to reinvent the brand entirely, but to evolve it, preserving the warmth and familiarity her clients love while introducing a more polished and elevated visual identity.
The new brand direction focuses on softness, calm confidence, and quiet elegance. These qualities mirror the experience Merideth creates for her brides: a peaceful presence on what can often be an emotional and fast-paced morning.
The refreshed identity introduces refined typography, a soft and feminine colour palette, and subtle visual details that feel both modern and timeless. Every element was carefully considered to align with the luxury bridal space while remaining approachable and authentic to Merideth’s personality.
More than just a visual update, this project was about creating a brand that feels aligned with where the business is today, and where it is continuing to grow.
The result is a thoughtful, elevated identity that reflects the trust, calm, and quiet confidence that define the Makeup by Merideth experience.
As Merideth’s business grew, it became clear that her existing brand no longer fully reflected the level of refinement, professionalism, and trust she had built within the bridal industry. The goal of this brand refresh was not to reinvent the brand entirely, but to evolve it, preserving the warmth and familiarity her clients love while introducing a more polished and elevated visual identity.
The new brand direction focuses on softness, calm confidence, and quiet elegance. These qualities mirror the experience Merideth creates for her brides: a peaceful presence on what can often be an emotional and fast-paced morning.
The refreshed identity introduces refined typography, a soft and feminine colour palette, and subtle visual details that feel both modern and timeless. Every element was carefully considered to align with the luxury bridal space while remaining approachable and authentic to Merideth’s personality.
More than just a visual update, this project was about creating a brand that feels aligned with where the business is today, and where it is continuing to grow.
The result is a thoughtful, elevated identity that reflects the trust, calm, and quiet confidence that define the Makeup by Merideth experience.
Wilde Bloem
Wilde Bloem, reimagined.
A refined brand and digital experience designed to feel as considered as the florals themselves, soft yet striking, intentional yet effortless. Rooted in nature, guided by emotion, and elevated through a timeless visual language, every detail was crafted to reflect the quiet beauty and depth behind the work.
From a delicate, expressive identity to a seamless, story-led website, this refresh positions Wilde Bloem as more than a floral studio, but an experience.
A refined brand and digital experience designed to feel as considered as the florals themselves, soft yet striking, intentional yet effortless. Rooted in nature, guided by emotion, and elevated through a timeless visual language, every detail was crafted to reflect the quiet beauty and depth behind the work.
From a delicate, expressive identity to a seamless, story-led website, this refresh positions Wilde Bloem as more than a floral studio, but an experience.
Hands & Heart Studio
A brand identity that feels like poetry in design…
The heart of this rebrand lies in the details✨
Every element of the identity was designed to reflect its essence — refined yet warm, timeless yet personal.
From delicate line-drawn florals to spacious typography and a palette rooted in nature, the brand design becomes an extension of the studio’s philosophy: art that is both functional and beautiful.
A brand identity, much like the pieces it represents, is meant to be lived with, cherished, and woven into everyday life.
The heart of this rebrand lies in the details✨
Every element of the identity was designed to reflect its essence — refined yet warm, timeless yet personal.
From delicate line-drawn florals to spacious typography and a palette rooted in nature, the brand design becomes an extension of the studio’s philosophy: art that is both functional and beautiful.
A brand identity, much like the pieces it represents, is meant to be lived with, cherished, and woven into everyday life.
African Savanna Travel
A new chapter for African Savanna Travel
Rooted in the spirit of Africa’s landscapes, wildlife, and cultures, this brand refresh reflects the essence of thoughtful exploration and timeless adventure.
Inspired by the warmth of the savanna, the quiet luxury of safari travel, and the beauty of Africa’s wild spaces, the new identity captures the heart of what African Savanna Travel does best, crafting deeply considered journeys across the continent.
From the iconic acacia tree to earthy tones drawn from the land itself, every element was designed to reflect authenticity, connection, and experience.
Thoughtfully crafted African experiences for travelers seeking to embrace all that our beautiful country has to offer. If you’re looking for an immensely personal and meticulously planned trip to Africa, her team will ensure you have the best experience, memories and stories to share!
Rooted in the spirit of Africa’s landscapes, wildlife, and cultures, this brand refresh reflects the essence of thoughtful exploration and timeless adventure.
Inspired by the warmth of the savanna, the quiet luxury of safari travel, and the beauty of Africa’s wild spaces, the new identity captures the heart of what African Savanna Travel does best, crafting deeply considered journeys across the continent.
From the iconic acacia tree to earthy tones drawn from the land itself, every element was designed to reflect authenticity, connection, and experience.
Thoughtfully crafted African experiences for travelers seeking to embrace all that our beautiful country has to offer. If you’re looking for an immensely personal and meticulously planned trip to Africa, her team will ensure you have the best experience, memories and stories to share!
Skylan Studios
Introducing Skylan Studios.
An elevated modular womenswear brand designed for the modern woman, where refined minimalism meets versatility, movement, and intention.
Inspired by timeless silhouettes and thoughtful construction, Skylan Studios redefines everyday dressing through pieces designed to evolve with you, effortlessly transitioning between moments, moods, and seasons.
A brand identity grounded in sophistication, contrast, and understated luxury. Deep espresso tones, sculptural forms, and elegant typography come together to create a visual world that feels both contemporary and enduring.
Proud to unveil this refined identity for an Australian womenswear brand built on versatility, confidence, and elevated simplicity.
An elevated modular womenswear brand designed for the modern woman, where refined minimalism meets versatility, movement, and intention.
Inspired by timeless silhouettes and thoughtful construction, Skylan Studios redefines everyday dressing through pieces designed to evolve with you, effortlessly transitioning between moments, moods, and seasons.
A brand identity grounded in sophistication, contrast, and understated luxury. Deep espresso tones, sculptural forms, and elegant typography come together to create a visual world that feels both contemporary and enduring.
Proud to unveil this refined identity for an Australian womenswear brand built on versatility, confidence, and elevated simplicity.
Danielle Jordaan Studio
Live wedding painters and artists, travelling the globe to capture special memories.
It’s been an absolute pleasure working on this rebrand. This group of ladies are super talented and their works of art are the perfect memento for couples looking to capture special memories for eternity! One of their very own artists designed their DJS signature which we incorporated into a brand mark.
It’s been an absolute pleasure working on this rebrand. This group of ladies are super talented and their works of art are the perfect memento for couples looking to capture special memories for eternity! One of their very own artists designed their DJS signature which we incorporated into a brand mark.
Envision Interiors
For Envision Interiors, a budding interior design studio based in South Africa, we created a refined brand that reflects their ethos of transforming spaces into sanctuaries of calm and beauty.
The project included the development of a sophisticated visual identity, balancing modern elegance with timeless warmth. The design elements highlight the studio’s dedication to thoughtful, functional interiors that inspire everyday living. From logo design and typography to digital collateral, each touchpoint was crafted to evoke professionalism, trust, and understated luxury.
The project included the development of a sophisticated visual identity, balancing modern elegance with timeless warmth. The design elements highlight the studio’s dedication to thoughtful, functional interiors that inspire everyday living. From logo design and typography to digital collateral, each touchpoint was crafted to evoke professionalism, trust, and understated luxury.
Wild Weddings Co.
I’m so proud to unveil the full brand transformation and new chapter for Wild Weddings Co. A complete rebrand, refined positioning, and new name that truly reflects who they are and where they’re going.
This refresh honours their roots in safari, storytelling, and soulful connection, while elevating the brand into a timeless, editorial space for modern, adventurous couples.
🐆 Brand elements we introduced:
– A bespoke leopard illustration symbolising strength, romance & the wild spirit
– Refined serif typography for timeless elegance
– A deep navy & soft neutral palette inspired by African landscapes
– A cohesive system for print, digital & client experience
Every detail was crafted with intention, to feel rooted in nature, this brief had me so excited from the very beginning and I loved working with such a passionate and talented South African photographer.
This refresh honours their roots in safari, storytelling, and soulful connection, while elevating the brand into a timeless, editorial space for modern, adventurous couples.
🐆 Brand elements we introduced:
– A bespoke leopard illustration symbolising strength, romance & the wild spirit
– Refined serif typography for timeless elegance
– A deep navy & soft neutral palette inspired by African landscapes
– A cohesive system for print, digital & client experience
Every detail was crafted with intention, to feel rooted in nature, this brief had me so excited from the very beginning and I loved working with such a passionate and talented South African photographer.
BEHIND THE DESIGN
Different stories, different creative directions.
Some brands call for something beautifully understated. Others need a little more colour, character or unexpected detail.
That's what I love about this work. Every project begins with understanding the people and purpose behind the business, then developing a creative direction that feels right for them.
The result? A portfolio full of different personalities, with one thing in common: thoughtful design.
YOUR PROJECT COULD BE NEXT
Something distinctly yours.
Every project in this portfolio started with a conversation, an idea or a business ready for something different. Perhaps yours is next.
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