A brand with so much heart deserved an identity that finally felt like it!

Salt + Light Co. had grown organically over the years, but its DIY beginnings had left the brand feeling inconsistent and no longer reflective of the beautiful business it had become.

The goal of this refresh wasn’t to reinvent it, it was to bring everything together and create a cohesive identity.

We refined the identity into a warm, nostalgic and character-filled brand world, using handcrafted typography, illustrations, patterns and thoughtful details to celebrate what makes Salt + Light Co. different: creativity, craftsmanship and finding beauty in the everyday moments.

Same heart with a much clearer story.