5 fun metaphors to build direction for your brand

Genna Smith-Helberg
7 days ago
1 min read

If your brand were a mood, what would it be?

Is your brand playful and cheerful? Does it evoke the joy of a child's laughter on a carousel? Or perhaps your brand leans more towards being elegant and subtle?

If your brand were a colour, what would it be?

Focus on the first colour that comes to mind when you think about your brand. Is it a vibrant red, symbolizing passion and energy? Or perhaps a calming blue, evoking trust and tranquility? Maybe it’s a sunny yellow, radiating optimism and creativity.

If your brand were a song, what would it be?

Your brand has a unique rhythm, mood, and energy — just like a song. Is it a timeless classic, smooth and sophisticated? A bold anthem, full of passion and power? Or maybe a soft acoustic melody, warm and inviting?

If your brand were an animal, what would it be?

Every brand has its own instincts, personality, and presence, just like animals. Is your brand a lion, bold and commanding attention? A fox, clever and strategic? Or maybe a hummingbird, small yet full of energy and impact?

If you could dress up your brand, what would it wear?

Let’s envision your brand as a person and have some fun with it! What type of clothing would it choose to wear? Which brands would those outfits represent?