Minimal, Botanical, Intentional

Oura Skincare is a clean beauty brand rooted in balance — where nature and minimalism meet to nurture skin and spirit. Crafted for the conscious consumer, Oura celebrates simplicity, purity, and the power of plant-based rituals.

Our branding direction centered on creating a visual identity that felt refined, grounded, and softly luxurious. The custom logotype features sculptural letterforms with organic curves and subtle high-contrast strokes — echoing the fluidity of natural ingredients and the elegance of intentional design.

A calming, earth-toned color palette of deep green and warm sand evokes serenity, growth, and connection to the natural world. The minimal yet characterful design system allows the product and brand story to shine — aligning with Oura’s commitment to transparency and holistic wellbeing.

The result is an identity that feels modern but soulful — a skincare brand that invites ritual, reflection, and care with every detail.