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Kivuli Safari Lodge
Project type
Brand Design
Date
March 2025
Where Untamed Wilderness Meets Unrivaled Luxury
Kivuli Plains Safari Lodge is a refined sanctuary set against the raw beauty of the African bush — a place where immersive safari experiences meet world-class comfort. The brand needed an identity that could hold both wild soul and refined elegance, appealing to discerning travelers in search of authenticity and indulgence.
The visual identity we created is rooted in contrast: organic yet sophisticated, grounded yet aspirational. At the heart of the brand lies a timeless serif logotype paired with a flowing, script-style submark — symbolizing harmony between nature’s unpredictability and luxurious attention to detail.
The illustrated emblem of mirrored cheetahs evokes balance, grace, and watchful presence — a nod to the wildlife that defines the Kivuli experience. Earth-toned hues, rich textures, and hand-drawn elements bring a tactile quality to the brand, anchoring it in place and story.
From print materials to lodge signage and digital presence, the Kivuli brand is designed to transport guests before they even arrive — capturing the magic of golden plains, distant roars, and fireside luxury in every touchpoint.
