Juliette Archer is a wedding photographer with a gift for capturing love in its most unguarded, awe-inspiring form. Based in Dallas, Texas — and traveling far beyond — her work is rooted in emotion, movement, and the breathtaking landscapes that frame each love story.

Our branding direction focused on reflecting Juliette’s signature style: artful storytelling for the wildly in love. We created a refined yet adventurous visual identity that honours the intimate and the epic — where stolen glances meet sweeping vistas.

The logotype combines classic serif typography with delicate script to evoke a sense of romance and timeless sophistication. Soft neutrals, sky tones, and sandstone-inspired hues in the color palette ground the brand in nature, while nodding to the raw beauty often seen in Juliette’s portfolio.

The result is a brand that feels cinematic yet personal — designed to connect with modern couples who crave storytelling that’s both deeply emotional and visually striking. Every detail reflects Juliette’s ability to turn fleeting moments into forever memories.