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Fanni Fischer Joaillerie
Project type
Brand Design - The Essentials Package
Date
April 2025
Location
France
A brand where molten glass meets the radiance of gold, Fanni Fischer Joaillerie celebrates the fusion of strength and fragility, tradition and artistry. Based in France, Fanni is a goldsmith and creative director whose work is rooted in the alchemy of materials — transforming glass into jewels and gold into spirit.
The brand identity draws inspiration from her signature approach: sculptural, sensual, and poetic. The final branding features an elegant wordmark paired with the tagline “Jewels of Glass, Spirit of Gold” — a phrase that captures the heart of the brand.
To reflect this duality, we combined timeless serif typography with delicate script accents, striking a balance between structure and softness. The color palette remains refined and understated, allowing the brilliance of her work.
The overall aesthetic is modern yet timeless, refined yet emotional, designed to resonate with collectors, connoisseurs, and those who see jewellery as wearable art.
Every brand element reflects Fanni’s deep connection to her materials and her passion for creating pieces that carry meaning, memory, and beauty.
