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Amina Meera Home
Project type
Brand Identity Design
Date
May 2025
Location
South Africa
Amina Meera Home is a curated interiors brand rooted in warmth, tradition, and modern spirituality. Inspired by the quiet beauty of handmade objects and ancestral craft, the brand honours cultural heritage while embracing the softness of contemporary living.
Our creative direction was anchored in the brand’s duality: soulful minimalism and storied elegance. The name "Amina Meera" itself carries a sense of sacred lineage and femininity — a reflection of the founder’s vision to create a homeware brand that feels intentional, elevated, and deeply personal.
The visual identity draws from earthy textures, muted tones, and hand-drawn details — creating a sense of calm, grounding, and understated luxury. We paired a timeless serif logo with organic graphic elements and curated a color palette inspired by clay, sand, linen, and sun-warmed wood.
The result is a brand that feels like a sanctuary: modern, rooted, and emotionally resonant. Every design choice reflects Amina Meera Home’s philosophy — that home is not just a space, but a feeling. A place where spirit, story, and style coexist beautifully.
