Makeup by Merideth is a bridal makeup artist known for creating calm, intentional wedding morning experiences and timeless beauty looks that allow brides to feel like the most elevated version of themselves.

As Merideth’s business grew, it became clear that her existing brand no longer fully reflected the level of refinement, professionalism, and trust she had built within the bridal industry. The goal of this brand refresh was not to reinvent the brand entirely, but to evolve it, preserving the warmth and familiarity her clients love while introducing a more polished and elevated visual identity.

The new brand direction focuses on softness, calm confidence, and quiet elegance. These qualities mirror the experience Merideth creates for her brides: a peaceful presence on what can often be an emotional and fast-paced morning.

The refreshed identity introduces refined typography, a soft and feminine colour palette, and subtle visual details that feel both modern and timeless. Every element was carefully considered to align with the luxury bridal space while remaining approachable and authentic to Merideth’s personality.

More than just a visual update, this project was about creating a brand that feels aligned with where the business is today, and where it is continuing to grow.

The result is a thoughtful, elevated identity that reflects the trust, calm, and quiet confidence that define the Makeup by Merideth experience.